United Beauty Show Kazakhstan Astana

The United Beauty Show Kazakhstan is an international trade fair for beauty, cosmetology, perfumery and aesthetic medicine, and ranks among the leading meeting points for the professional beauty industry in Central Asia. As a strictly trade-only event, it is tailored to decision-makers, industry specialists and qualified professionals seeking concrete business solutions, innovation and strategic partnerships.

Held annually at the IEC EXPO International Exhibition Center in Astana, the show is organised by United Expo, LLC, an experienced exhibition organiser specialising in international trade fairs for high-growth sectors. Through the United Beauty Show Kazakhstan, United Expo delivers a professional B2B platform focused on market development, knowledge exchange and international networking.

The exhibition covers the full professional spectrum of the beauty and cosmetics industry. Core segments include professional skincare and cosmetics, featuring facial and body treatments, aesthetic devices and instruments, and device-based procedures such as laser treatments, mesotherapy and microcurrent therapy. The offering is complemented by medical and aesthetic cosmetology, showcasing technologies such as RF lifting, ultrasound applications, advanced laser and skin rejuvenation procedures, and injectable techniques used in aesthetic medicine. In doing so, the event positions itself at the intersection of traditional beauty services and technology-driven aesthetics.

Additional sectors include colour cosmetics and perfumery, with make-up lines, fragrance brands and innovative retail concepts. For owners and operators of beauty salons and spa centres, the exhibition presents a comprehensive range of equipment, furnishings, spa products, aromatherapy solutions and practice-oriented wellness programmes. Haircare is strongly represented, with professional products, salon equipment and advanced colouring, styling and treatment technologies. In the nail care segment, exhibitors showcase nail polishes, gel and acrylic systems, professional tools and current nail art trends, often accompanied by hands-on masterclasses.

A key feature of the show is its programme of live demonstrations, expert-led seminars and masterclasses delivered by international specialists, presenting treatment protocols, emerging technologies and sales strategies in a practical, accessible format. Competitions and stage shows in make-up artistry, nail design and hairdressing generate additional visibility and provide professionals with a platform to demonstrate their expertise and gain industry recognition. The event therefore serves not only as a product showcase, but also as a forum for professional development and inspiration.

Exhibitors represent sectors including cosmetics manufacturing, medical technology, spa and salon equipment, hair and nail care, perfumery, wholesale, distribution and professional education and training. Visitors include manufacturers, distributors, salon and spa owners, dermatologists, cosmetologists, aesthetic practitioners, retail buyers, start-ups and investors. For international companies in particular, the show offers structured access to the Kazakh and wider Central Asian markets, characterised by rising purchasing power and increasing demand for quality.

As a modern exhibition venue, the IEC EXPO International Exhibition Center provides expansive hall space, contemporary infrastructure and optimal conditions for trade events. It is conveniently located within easy reach of Astana International Airport and the city centre, with good connections to hotels and public transport. The United Beauty Show Kazakhstan thus offers a professionally organised and strategically positioned platform for sustainable business growth within the beauty industry.

The United Beauty Show Kazakhstan will take place on 2 days from Wednesday, 28. October to Thursday, 29. October 2026 in Astana.