VIETRF Vietnam Int’l Retailtech & Franchise Show Ho Chi Minh City

The VIETRF (Vietnam International Retailtech & Franchise Show) is Vietnam's leading trade fair for retail technology and franchising. Since its inception in 2009, it has established itself as a key platform for industry experts and decision-makers to exchange insights and market information. The annual event is organized by COEX Vietnam, a well-known exhibition organizer. It is targeted at a professional audience, including franchisees, master franchisees, store owners, and companies looking to enter the Vietnamese market or expand their presence in the region.

The VIETRF covers a wide range of topics, including retail technology, franchise management, e-commerce, store construction, and digital solutions. Participants and exhibitors showcase innovative products and services that reflect the latest industry trends. These include point-of-sale (POS) systems, smart store solutions, logistics technologies, and customized franchise concepts for the Vietnamese and Asian markets.

A highlight of the trade show is the extensive seminar program, where local and international experts provide practical insights. The seminars address topics such as successful market entry in the franchise sector, regional market trends, and best practices in e-commerce. Additionally, a business-matching program fosters networking opportunities for companies to form new partnerships. Another key feature is the E-Commerce Tour, organized for pre-registered participants, which offers a glimpse into the digital transformation of Vietnam's retail industry.

The event takes place at the SECC (Saigon Exhibition & Convention Center) in Ho Chi Minh City, one of Vietnam's most modern exhibition centers. The SECC offers ideal conditions for exhibitions and networking events and is conveniently located in the rapidly growing District 7.

With its strong focus on the Vietnamese market and the international nature of its participants, VIETRF creates a unique platform that not only promotes knowledge exchange and networking but also offers tangible business opportunities.

The VIETRF Vietnam Int’l Retailtech & Franchise Show takes place annually, and therefore for the 16th time previsibly in November 2025 in Ho Chi Minh City.