Venditalia Rho

Venditalia is the leading international trade fair for the vending industry and was established in 1998. The name "Venditalia" is derived from the Italian words for sale (Vendita) and Italy (Italia), emphasizing the event's central importance to the Italian vending sector. It is held biennially at Fiera Milano in Rho, usually in the spring.

Organized by Venditalia Servizi Srl, a company wholly dedicated to promoting the vending industry, the fair showcases a wide array of products and services from various sectors of the vending industry. These include food and non-food vending machines, payment systems, IT solutions, security technologies, packaging, personnel equipment, and logistics services. Additionally, fresh produce, ready meals, disposable items, water dispensers, and products and ingredients for hot and cold beverages and confectionery snacks are also presented.

A key aspect of Venditalia is its role as a platform for innovation within the industry. Exhibitors and visitors from around the world introduce and discuss the latest products, technologies, and market trends. The main topics include machines for hot and cold beverages, snacks, fresh and prepared meals, as well as various services and technical solutions for vending sales.

The fair is also of significant local importance as it represents the economy of the Milan region and the Italian vending industry on an international scale. Highlights include forums and conferences with industry experts, business matchmaking events, and workshops that provide additional expertise and business opportunities.

Exhibitors and primary visitors to Venditalia come from diverse sectors, including manufacturers of vending machines and consumables, IT companies, and service providers. The fair serves as an important platform for professionals from these areas to network, initiate business, and stay informed about current trends and technologies.

The Fiera Milano in Rho, the venue for the fair, is easily accessible via public transportation and major roadways and offers modern facilities that meet the requirements of an international trade fair. In conclusion, Venditalia is an indispensable event for all stakeholders in the vending sales industry, driving innovation and business developments forward.

The Venditalia will take place on 4 days from Wednesday, 06. May to Saturday, 09. May 2026 in Rho.