WTM Spotlight Riyadh Riyadh

WTM Spotlight Riyadh is an international travel and tourism trade show that connects Saudi Arabia’s rapidly growing travel market with the global tourism industry. More than simply a showcase for tourism products and services, it serves as a platform for business networking, investment, knowledge exchange and the development of long-term partnerships between Saudi Arabia and international tourism markets.

Held annually in the Saudi capital, Riyadh, WTM Spotlight Riyadh takes place at the Riyadh Front Exhibition & Conference Centre (RFECC). The event is organised by RX Middle East, one of the world’s leading organisers of trade exhibitions and business events. As a result, it benefits from an established international network of destinations, tour operators, buyers, hotels, technology companies and tourism organisations.

At the heart of the event is Saudi Arabia’s transformation into a major international tourism destination. Key areas of focus include Saudi Vision 2030 and the associated tourism and infrastructure projects, as well as international inbound tourism to Saudi Arabia and the Saudi outbound travel market. The combination of inbound and outbound tourism is particularly significant: international suppliers can explore opportunities in the Saudi market, while Saudi destinations and businesses can showcase their offerings to an international trade audience. New source markets are also becoming increasingly important. China, for example, is considered a strategically important market for Saudi Arabia’s inbound tourism sector due to its rapidly growing visitor potential.

Other key themes include aviation, mobility and connectivity, hospitality and hotel development, travel technology, customer and visitor experience, MICE and business travel, sustainability, investment and international business partnerships. Areas of discussion include new air routes, airports and mobility concepts, hotel and resort developments, digital booking and data solutions, smart mobility and the use of artificial intelligence in tourism. The programme also explores innovative concepts for attractions, culture, entertainment and distinctive visitor experiences. Its conference sessions provide practical strategies and up-to-date market insights into the opportunities arising from the rapid development of Saudi Arabia’s tourism sector.

The range of products and services represented at the show is equally broad. Exhibitors showcase destinations, hotels and resorts, travel and tourism products, and services provided by Destination Management Companies (DMCs), tour operators and Travel Management Companies (TMCs). The exhibition also features transport and mobility solutions, tourism activities and experiences, travel technology products and digital services. Other areas include business travel, incentive travel, events and tourism investment projects. WTM Spotlight Riyadh therefore covers a substantial part of the tourism value chain, from inspiration and travel planning to transport, accommodation, activities and digital services.

Exhibitors primarily represent the tourism, travel, hospitality, aviation, mobility, leisure, technology and destination management sectors. Participants include national and regional tourism organisations, destinations, hotel groups, resorts, airlines, transport providers, DMCs, tour operators, travel agencies, experience providers and travel technology companies. The event is aimed primarily at travel industry professionals and senior executives, buyers, tour operators, wholesalers, travel agents, DMCs, incentive and MICE planners, investors, decision-makers and media representatives.

The event is held at the modern Riyadh Front Exhibition & Conference Centre (RFECC) on Airport Road. Its location provides convenient access from both the international airport and central Riyadh. Visitors can travel to the venue by taxi or ride-hailing services, while those arriving by car can make use of free parking, according to the organiser. The venue therefore provides not only the infrastructure required for an international travel trade show, but also an appropriate setting for WTM Spotlight Riyadh’s core objective: strengthening Saudi Arabia’s links with international tourism markets.

The WTM Spotlight Riyadh will take place on 3 days from Tuesday, 08. September to Thursday, 10. September 2026 in Riyadh.