World Shisha South America Ciudad del Este

World Shisha South America is the leading B2B trade fair in South America, exclusively dedicated to the shisha industry. It takes place at the Gran Nobile Hotel & Convention in Ciudad Del Este, Paraguay, providing manufacturers and dealers of shisha equipment and accessories an excellent platform to present their products to an international audience. The fair attracts renowned buyers from duty-free shops, hotels, and restaurants, as well as major wholesalers and distributors.

The expo is held annually, highlighting its exclusivity and significance. Organized by Quartz Business Media Ltd., it is the only event in South America specifically dedicated to this industry. The fair not only reflects the cultural importance of shisha in the region but also Paraguay’s role as an emerging center for trade and innovation.

A variety of products such as shisha tobacco, pipes, charcoal, flavors, and specific machines are showcased at the fair. This emphasizes the diversity and scope of the industry. Additionally, the event offers extensive exhibition space, an outdoor terrace, several networking lounges, and smoking is permitted in the halls.

The origins of shisha, dating back to the 16th century, underscore its deep cultural significance and evolution from a traditional to a modern practice. Originally made from coconut shells, waterpipe smoking spread to the Middle East and North Africa, becoming a symbol of hospitality and friendship.

Exhibitors come from various sectors involved in the production and distribution of shisha products, and the main visitors are professionals from retail and wholesale as well as from the shisha industry itself.

World Shisha South America is part of a global series of fairs emphasizing the worldwide importance of shisha culture. In summary, the Gran Nobile Hotel & Convention in Ciudad Del Este, with its modern infrastructure and good international connections, provides the ideal platform for this prestigious event and is a crucial meeting point for industry stakeholders to learn about the latest trends and innovations.

The World Shisha South America takes place annually, and therefore for the second time previsibly in October 2025 in Ciudad del Este.