World Bulk Wine Exhibition (WBWE) Amsterdam

The World Bulk Wine Exhibition (WBWE) in Amsterdam is an international trade fair that has established itself as a central hub for buyers and traders of bulk wines. Since its inception in 2009, the fair has evolved into an indispensable event for the wine industry, held annually in November. Organized by Pomona Keepers, S.L., a company known for its expertise in conducting high-profile wine events, WBWE has become a key player in the field.

Primarily, the World Bulk Wine Exhibition serves as a global platform for wineries to present their high-quality bulk wines to an international audience and to penetrate new markets. Simultaneously, it provides buyers and traders from around the world with an opportunity to explore the diversity and quality of the wines on offer and to forge business relationships.

The fair's offerings are extensive and include an impressive range of products and services from the wine industry. In addition to bulk wines, bottled wines, oenological techniques, packaging solutions, and marketing services of interest to producers and traders are also featured.

A particular highlight of the World Bulk Wine Exhibition is the awards conferred, which recognize outstanding wines and wineries, thereby promoting quality and innovation within the industry. These accolades help to draw attention to exceptional products and increase appreciation for the work of wine producers.

The event is hosted at Amsterdam RAI, one of Europe's largest exhibition and conference centers. With its modern infrastructure and central location, Amsterdam RAI provides optimal conditions for WBWE exhibitors and visitors. The ease of access and comprehensive services offered by the venue significantly contribute to the event's success.

The World Bulk Wine Exhibition (WBWE) will take place on 2 days from Monday, 24. November to Tuesday, 25. November 2025 in Amsterdam.