World Shisha Show Dubai

World Shisha Show is the leading B2B expo in the MENA region dedicated solely to the shisha industry. It provides a platform for manufacturers and vendors of shisha equipment and accessories to showcase their products to an international audience. Attendees include renowned buyers from duty-free shops, hotels, and restaurants, as well as prominent wholesalers and distributors.

The Expo takes place annually, which highlights its exclusivity and importance. Organized by Quartz Business Media Ltd., it is the only event in the Middle East that exclusively caters to this sector. It reflects both the cultural importance of shisha in the region and Dubai’s role as a global hub for trade and innovation.

A wide array of products, including shisha tobacco, pipes, charcoal, flavors, and specific machinery, are exhibited at the fair. This highlights the diversity and scope of the industry.

The origins of shisha, dating back to the 16th century in northwest India or Safavid Persia, demonstrate its deep cultural significance and evolution from a traditional to a modern practice. Originally made from coconut shells, the practice of smoking hookah spread to the Middle East and North Africa and became a symbol of hospitality and friendship.

Exhibitors come from various sectors involved in the production and distribution of shisha products, and the main visitors are professionals from retail, wholesale, and the shisha industry itself.

World Shisha Show is not just an isolated event, but part of a series of expos held worldwide that highlight the global significance of shisha culture.

The World Shisha Show will take place on 2 days from Wednesday, 20. January to Thursday, 21. January 2027 in Dubai.