World Shisha Dubai Dubai
04. - 05. February 2026 | International trade fair for the shisha industry

World Shisha Dubai is the leading B2B expo in the MENA region dedicated solely to the shisha industry. It provides a platform for manufacturers and vendors of shisha equipment and accessories to showcase their products to an international audience. Attendees include renowned buyers from duty-free shops, hotels, and restaurants, as well as prominent wholesalers and distributors.
The Expo takes place annually, which highlights its exclusivity and importance. Organized by Quartz Business Media Ltd., it is the only event in the Middle East that exclusively caters to this sector. It reflects both the cultural importance of shisha in the region and Dubai’s role as a global hub for trade and innovation.
A wide array of products, including shisha tobacco, pipes, charcoal, flavors, and specific machinery, are exhibited at the fair. This highlights the diversity and scope of the industry.
The origins of shisha, dating back to the 16th century in northwest India or Safavid Persia, demonstrate its deep cultural significance and evolution from a traditional to a modern practice. Originally made from coconut shells, the practice of smoking hookah spread to the Middle East and North Africa and became a symbol of hospitality and friendship.
Exhibitors come from various sectors involved in the production and distribution of shisha products, and the main visitors are professionals from retail, wholesale, and the shisha industry itself.
World Shisha Dubai is not just an isolated event, but part of a series of expos held worldwide that highlight the global significance of shisha culture.
The World Shisha Dubai will take place on 2 days from Wednesday, 04. February to Thursday, 05. February 2026 in Dubai.
04.02.2026 - 05.02.2026*
Wednesday - Thursday, 2 days
Audience:
professional visitors and general public
Cycle:
annually
Local time:
14:04 h (UTC +04:00)
Fair location:
Dubai World Trade Center DWTC,2nd Zaabel Road, Dubai, Dubai, UAE
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Quartz Business Media Ltd.
Quartz House 20 Clarendon Road
RH1 1QX Redhill, United Kingdom of Great Britain and Northern Ireland
Tel: +44 (0)1737 855000
Fax: +44 (0)1737 855033
Display e-mail address
www.quartzltd.co.uk
- 12. - 13. February 2025
Fair location:
Dubai World Trade Center DWTC,2nd Zaabel Road, Dubai, Dubai, UAE
Hotels
for trade fair date in Dubai
Product groups: charcoal, charcoal lighters, cleaning sets, flavours, glass containers, hoses, mouthpieces, shisha tobacco, specific machines, water pipes, …
Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.
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FAQ
Where does the World Shisha Dubai taking place?
The World Shisha Dubai fair takes place in Dubai, at the Dubai World Trade Center DWTC.
When is the World Shisha Dubai taking place?
Visit the World Shisha Dubai from 04. - 05. February 2026.
How often does the World Shisha Dubai take place?
The World Shisha Dubai takes place annually.
What kind of fair is the World Shisha Dubai?
The World Shisha Dubai is an exhibition for Tobacco, e-cigarettes and Semi-Luxury Foods.