XR FAIR Tokyo Tokyo

XR Fair Tokyo, taking place at Tokyo Big Sight, is Japan's largest B2B exhibition. It brings together all the services and technologies related to virtual reality, augmented reality, and mixed reality. XR is gaining global attention as the key technology for developing the metaverse and digital twins. When it comes to Virtual Reality (VR), there is often confusion. Meanwhile, terms such as augmented reality (AR) and mixed reality (MR) are also entering the discussion.

These three terms are not always easy to distinguish from each other due to some overlap. Virtual reality is completely computer-generated with the goal of immersing the user in another world. Essentially, every computer game is virtual reality, but nowadays the term describes a "real" 3D environment. The popular game "Pokémon Go" installed on millions of iPhones and Android smartphones is the best example of augmented reality's application. In AR, the real environment is displayed on the screen through the camera(s) and supplemented with digital content. Mixed reality, as the name suggests, is a blend of virtual reality and augmented reality. However, a distinction is made between MR glasses that rely on the real world and those based on a fully digital image. The fair is held annually with the autumn edition in Chiba and the summer show in Tokyo. Taking place in one of the world's fastest-growing markets, the fair contributes to the industry by providing a business platform to showcase the latest products and technologies, discover new industry trends, and facilitate essential networking opportunities. With XR gaining increasing global attention as the key technology for developing the metaverse and digital twins, attending XR Fair Tokyo is the best business platform for those seeking to expand their presence in the XR market. XR Fair Tokyo also serves as the ideal platform for XR companies to introduce their latest services and technologies to various industries, including entertainment, manufacturing, marketing, and more.

The XR FAIR Tokyo will take place on 3 days from Wednesday, 03. July to Friday, 05. July 2024 in Tokyo.