XR FAIR Tokyo Chiba

The XR Fair Tokyo, held at the Makuhari Messe in Chiba, is Japan's largest B2B expo in the XR domain. This encompasses services and technologies related to Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). As a key technology for the development of metaverses and digital twins, XR is increasingly becoming the focal point of global attention.

There's often confusion surrounding VR. Terms like AR and MR are also steadily gaining prominence. Distinguishing between these terms isn't always straightforward due to overlaps in their definitions. Virtual Reality provides a fully computer-generated environment, immersing the user in a different world. While one could argue that any computer game is a form of Virtual Reality, the term today usually denotes a lifelike 3D environment. A prominent example of Augmented Reality is the popular game "Pokémon Go," installed on millions of iPhones and Android smartphones. In AR, the real world is captured through a camera and displayed on a screen, supplemented with digital content. Mixed Reality, as the name suggests, blends elements of both VR and AR. Distinctions are made between MR glasses that either base their displays on the real world or rely entirely on a digital image.

The XR Fair Tokyo is organized annually, with events in Chiba in the fall and in Tokyo in the summer. It plays a significant role in one of the world's fastest-growing markets. The expo aids the industry by providing a platform where the latest products and technologies are showcased, new industry trends are identified, and crucial networking opportunities are created. Considering the rising global importance of XR as a pivotal technology, the XR Fair Tokyo serves as the optimal business platform for those aiming to expand their operations in the XR sector. For XR companies, the expo also presents the perfect opportunity to introduce their newest services and technologies to industries like entertainment, manufacturing, and marketing.

The XR FAIR Tokyo will take place on 3 days from Wednesday, 30. October to Friday, 01. November 2024 in Chiba.