XR & Metaverse Fair Tokyo

The XR & Metaverse Fair is an international trade show focused on immersive technologies, setting new standards in the industry since its inception in 2023. XR stands for Extended Reality—a collective term encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). The “Metaverse” refers to the digital ecosystem of the next generation of the internet. The fair’s goal is to showcase technological innovations and promote their practical application.

The event takes place at Tokyo Big Sight—one of Japan’s most advanced exhibition centers. Every summer, it becomes a hub for developers, companies, and decision-makers in the XR and Metaverse industries. The fair is organized by RX Japan Ltd., a leading Japanese trade show organizer with an international scope. A complementary sister event is held in Chiba each fall, enabling ongoing exchange within the industry.

The spotlight is on technologies that bridge digital and physical realities: XR applications, virtual platforms, AI-driven Metaverse concepts, blockchain infrastructures, 3D printing, digital twins, and specialized hardware such as head-mounted displays and smart glasses. The fair’s offerings range from strategic consulting to hands-on solutions for producing immersive content.

In addition to technological insights, the event offers a practical experience through live demonstrations, prototypes, and a carefully curated conference program. Visitors can explore the latest devices and applications firsthand and engage directly with experts and providers.

Attendees come from a wide range of sectors—including media, marketing, logistics, retail, manufacturing, healthcare, education, and public administration. This cross-industry approach gives the fair its distinct relevance: it not only makes technological potential tangible but also demonstrates how businesses can benefit directly.

The XR & Metaverse Fair positions itself as the interface between technical innovation and industrial application—a key meeting point for developers, thought leaders, and decision-makers. It is part of a growing trade show portfolio that highlights XR technologies as economically significant solutions for the future.

With its location in Tokyo’s tech hub and direct access to public transport, the fair offers ideal conditions for participants. Tokyo Big Sight stands as a symbol of digital transformation—making it the perfect backdrop for this forward-looking event.

The third edition of the XR & Metaverse Fair takes place on 3 days from Wed., 02.07.2025 to Fri., 04.07.2025 in Tokyo.