ZAGG Lucerne

Zagg in Lucerne, a trade fair for the hospitality, hotel, and communal catering industries, takes place every two years in October, attracting industry experts from across Switzerland. Organized by Zagg Wigra Expo AG, the fair offers a platform where innovation, quality, and expertise take center stage.

Zagg stands out for its wide range of offerings tailored specifically to the needs of the gastronomy and hotel sectors. In addition to showcasing culinary trends and a diverse array of food products, the fair presents cutting-edge kitchen technologies designed to enhance efficiency. A particular emphasis is placed on sustainability, which is promoted through various presentations and workshops on environmentally friendly business practices.

Key topics at the fair include technological innovations and efficiency in the kitchen, sustainable business operations, the culture of beverages like coffee and tea, as well as creating a welcoming atmosphere. Additionally, essential services and educational opportunities are presented to help professionals expand their skills and optimize daily operations.

Messe Luzern, the event venue, provides ideal infrastructure for both exhibitors and visitors. Its central location in the picturesque city of Lucerne, combined with excellent accessibility by public and private transport, makes the fair an attractive meeting point for the industry.

A highlight of the event is the "Battle of ZAGG", a competition in which gastronomy businesses compete in various disciplines to demonstrate their expertise. This event draws numerous visitors and fosters exchange and networking among professionals.

In conclusion, Zagg offers a unique combination of expertise, innovation, and networking opportunities, making it an indispensable event for professionals in the hospitality and hotel industries.

The ZAGG will take place on 4 days from Sunday, 18. October to Wednesday, 21. October 2026 in Lucerne.