ibtm AMERICAS Mexico City

ibtm AMERICAS is the leading trade fair for business travel, meetings, and events in North and Latin America, making it a must-attend event for anyone looking to actively shape the MICE and experience industry. The acronym “ibtm” stands for “International Business Travel and Meetings” – a clear promise: at this event, creative minds and decision-makers from the international events industry come together to network, discover innovations, and expand their expertise.

Once a year, the renowned Centro Citibanamex in the heart of Mexico City transforms into a central meeting point for industry professionals from Mexico, Latin America, and North America. The event is organized by RX Mexico, a company with many years of experience and an international focus, known for its commitment to the highest quality and excellent event organization.

ibtm AMERICAS stands out for its clearly structured content. Six thematic programs form the backbone of the fair, focusing on current topics such as pharmaceutical, sports, and romance events, sustainable event strategies, innovative event and experience design, as well as forward-looking trends in business, technology, and leadership. The program is further enriched by specialized topics such as sustainability, inclusion and accessibility, artificial intelligence, metaverse applications, immersive experiences, community building, and innovations in event production and social media. In this way, ibtm AMERICAS provides a comprehensive overview of current developments, directly addressing the opportunities and challenges facing the industry.

Exhibitors represent every sector of event planning, including international convention centers, destination management companies, hotels, convention bureaus, technology providers, agencies, and service providers for hospitality, branding, catering, and creative experiences. The audience is primarily made up of event planners, meeting and incentive organizers, creatives, and experts from related fields who are looking for new solutions, partnerships, and inspiration.

A particular highlight is the wide range of networking events, where “Experience Co-Creators” share knowledge, exchange ideas, and collectively shape the future of the industry in an inspiring atmosphere.

As part of the global ibtm event series, ibtm AMERICAS is firmly established in the international event calendar and offers a distinctive connection to Mexico City and Latin American event culture. The Centro Citibanamex impresses with its central location, modern infrastructure, and excellent accessibility—making it the perfect venue for inspiring encounters, new business contacts, and unforgettable event experiences. Anyone who wants to succeed in the events industry cannot afford to miss ibtm AMERICAS.

The ibtm AMERICAS will take place on 2 days from Wednesday, 20. August to Thursday, 21. August 2025 in Mexico City.