toy & edu China Shenzhen

Toy & Edu China is one of the most significant international trade fairs for toys and educational products, held annually in Shenzhen, China. Since its inception in 1989, it has established itself as a key platform for the toy and education industries, attracting trade visitors, manufacturers, and retailers from around the world. Organized by Messe Frankfurt (HK) Ltd in collaboration with the Guangdong Toy Association and the Shenzhen Toy Industry Association, the event benefits from strong industry support.

The fair takes place at the modern Shenzhen World Exhibition & Convention Center, one of the largest and most advanced exhibition venues worldwide. Thanks to its strategic location in one of China’s most economically dynamic regions, it offers excellent infrastructure and ideal conditions for an industry event of this scale.

Toy & Edu China showcases a broad spectrum of products, ranging from traditional toys such as dolls, plush toys, wooden toys, and vehicles to modern electronic toys, interactive gadgets, robotics, and remote-controlled models. A key focus is on educational toys that support children's learning in a playful way, including pedagogical games, scientific experiment kits, and innovative learning software. The baby and toddler segment is also strongly represented, featuring a wide range of products such as safety items, furniture, and care accessories. The exhibition is further complemented by outdoor and sports toys that encourage physical activity, as well as licensed products and brand collaborations that reflect current trends and popular characters from the entertainment industry.

One of the highlights of Toy & Edu China is its close connection to two parallel trade fairs: Baby & Stroller China, which focuses on products for infants and young children, and Licensing China, which centers on brand and licensing products. This combination creates valuable synergies, allowing industry professionals to gain a comprehensive overview of the latest developments in toys, education, baby products, and licensing.

Beyond the extensive exhibition, Toy & Edu China offers a diverse supporting program featuring expert forums, seminars, and networking events. Industry professionals discuss current market trends, developments, and challenges, providing a valuable platform for knowledge exchange, the sharing of innovative ideas, and the establishment of international business relationships.

With its decades-long tradition, international significance, and extensive range of products and industry insights, Toy & Edu China serves as a key meeting point for the global toy and education industries. It provides professionals with the opportunity to discover innovations, strengthen business partnerships, and actively shape the future of the sector.

On the whole the organisers welcomed on the 3 days of the fair, from 07. April to 09. April 2023, about 1400 exhibitors from 6 countries and 70836 visitors on the toy & edu China in Shenzhen.

The toy & edu China takes place annually, and therefore for the 38th time previsibly in April 2026 in Shenzhen.