vietbeauty Ho Chi Minh City

Vietbeauty is a leading international B2B trade fair dedicated to the beauty industry since its inception in 2016. It takes place annually at the Saigon Exhibition & Convention Center (SECC) in Ho Chi Minh City, Vietnam. As the first fair of its kind in Vietnam, it creates a unique platform that brings together over 150 exhibitors, primarily from Asia and Europe.

The SECC, one of Vietnam's most prestigious exhibition centers, is distinguished by its modern facilities, proximity to numerous hotels, restaurants, and recreational offerings, as well as excellent connections to the public transport network.

Vietbeauty is organized by Informa Markets, a business division of Informa PLC. This division specializes in trade fairs and actively promotes trade relationships. The fair offers a comprehensive overview of the beauty industry, including skin and hair care products, nail care, perfumery, cosmetic items, and medical-aesthetic equipment. Additionally, it showcases research and development formulas, packaging and labeling solutions, as well as spa and wellness facilities, medical-aesthetic products and devices, and salon equipment.

Vietbeauty serves not only as a showcase for innovations and the latest trends but also provides an excellent opportunity for networking. Live demonstrations and internal conferences at the fair allow deep insights into market trends, consumer behavior, and social marketing.

Another highlight of the fair is the competitions and the awarding of prizes that honor outstanding innovations and achievements in the beauty industry. The main visitor group consists of professionals from retail, wholesale, and professional services within the beauty industry, making the fair an important meeting point for the sector.

Thanks to its generous capacities and excellent infrastructure, the SECC significantly contributes to the success of the event. The accessibility, both by public transport and through numerous parking options, makes the fair visit extremely comfortable for both international guests and local visitors.

Vietbeauty is an indispensable event for all players in the beauty industry who are looking for new products, want to stay informed about the latest industry trends, or wish to establish new business relationships in Vietnam's dynamic atmosphere.

The vietbeauty will take place on 3 days from Thursday, 24. July to Saturday, 26. July 2025 in Ho Chi Minh City.