ProWine Singapore

ProWine Singapore is an international trade fair for wine, spirits and beverage technology. It has established itself as one of Southeast Asia's leading B2B platforms for the wine and spirits industry. Held biennially at Singapore EXPO, the event is organised by Messe Düsseldorf Asia Pte. Ltd., a subsidiary of Messe Düsseldorf. As part of the globally successful ProWine network, it brings together international producers, importers, distributors and buyers from the rapidly growing ASEAN markets and forms part of an international portfolio of trade fairs.

The exhibition showcases wines from renowned wine-growing regions, premium spirits, sparkling wines and Champagne, alongside innovative beverage concepts tailored to the Asian market. Particular emphasis is placed on the themed areas ProWine Zero, dedicated to alcohol-free and low-alcohol wines and spirits, and ProSpirits, featuring premium craft spirits, whisky, gin, rum, agave spirits and regional specialities. The exhibition is further complemented by products and services covering import and export, distribution, brand development, marketing, and solutions for the hospitality sector and the international drinks trade. As such, ProWine Singapore provides a comprehensive platform for companies seeking to strengthen their presence in Southeast Asia or establish new business partnerships.

One of ProWine Singapore's key strengths is its role as a gateway to the ASEAN markets. Thanks to Singapore's strategic position as an international trading and logistics hub, producers from around the world meet decision-makers from countries including Malaysia, Indonesia, Thailand, Vietnam and the Philippines. Additional synergies are created by the co-located FHA – Food & Beverage trade fair, which brings together the wine, spirits, premium food, hospitality and food service sectors. This creates further opportunities for international business and the development of innovative food and wine pairing concepts.

Among the highlights of the event are the Discovery Bar, offering guided tastings and sensory comparisons, together with an extensive programme of masterclasses, specialist seminars and expert presentations. Renowned Masters of Wine, sommeliers and industry specialists provide valuable insights into consumer trends, sustainability, premiumisation, wine evaluation, marketing strategies and developments across the Asian wine and spirits markets. The emphasis is firmly on practical knowledge transfer and high-quality networking, while traditional competitions and award ceremonies play only a minor role.

Exhibitors represent the entire wine and spirits value chain. They include international wineries, distilleries, producers of non-alcoholic beverages, importers, exporters, trading companies, brand owners, and providers of sales, marketing and logistics services. The exhibition is exclusively open to trade visitors. Its core audience includes importers, distributors, wholesalers, retailers, buyers from hotels, restaurants and catering businesses (HoReCa), sommeliers, specialist drinks retailers, and decision-makers from the food and beverage industry seeking new products, suppliers and business opportunities.

As part of the international ProWine trade fair family, ProWine Singapore combines global industry expertise with the specific requirements of the Southeast Asian market, creating ideal conditions for building long-term business relationships in one of the world's most dynamic economic regions. The event is held at the modern Singapore EXPO, one of Asia's largest and most advanced exhibition and convention centres. Located close to Singapore Changi Airport, the venue is easily accessible from both the city centre and the airport via the MRT network, extensive bus services and the city's well-developed road infrastructure.

The third edition of the ProWine takes place on 4 days from Tue., 25.04.2028 to Fri., 28.04.2028 in Singapore.