AIME is one of the most important trade exhibition in Australia and the asia-pacific region for meetings, conventions, events and incentive travel. It attracts all types of service providers who have something to offer for events such as hotels, incentive and event agencies, convention centers, meeting and conference planners, event companies and many more. Among visitors are primarily event planners from agencies, various companies and associations as well as business travel managers and marketing managers that are responsible for the planning of events.