The term product marketing summarizes all measures that promote the demand for and sale of goods. The possibilities in this area range from large-scale advertising campaigns for branded goods to specific activities in support of small businesses. These are, amongst others, the production of print products (such as catalogues and flyers), classic advertising campaigns with posters and the execution of customer events. Online marketing is of growing importance, for example, when optimizing websites for search engines and designing a site or banner ads. Partners for product marketing are often specialized in an industry sector, the marketing services offered or a target group. It is absolutely crucial that the marketing is custom-tailored to the individual products and their potential buyers. This process is preceded by a specific analysis of the market and the target groups.