Reed Gift Fairs Melbourne

Reed Gift Fairs Melbourne ranks among the most prestigious and influential trade fairs for promotional, gift, and merchandising products in the Asia-Pacific region. The event is organized by RX Australia – Reed Exhibitions Australia, a subsidiary of the global Reed Exhibitions Group, one of the world’s leading trade show organizers.

Each year in August, the Melbourne Convention and Exhibition Centre (MCEC) transforms into a vibrant hub for creative ideas, sustainable trends, and innovative product solutions. As a key fixture in RX’s international event calendar, the fair is tailored to a diverse professional audience—particularly buyers from retail and wholesale sectors, advertising agencies, major retail chains, and businesses focused on merchandising, gifting, and customer engagement.

The content of Reed Gift Fairs spans a wide array of categories, from contemporary gift ideas and lifestyle products to home décor, family essentials, and beauty and wellness solutions. The exhibition places a strong emphasis on current market needs and sustainability. Dedicated zones such as the Australian Made Pavilion, Eco & Ethical Brands, and Tech & Lifestyle reflect emerging consumer trends. These are further enriched by curated spaces like Floral Interiors and Australiana, which highlight Australia’s cultural and natural identity and reinforce the show’s strong local connection to design-forward Melbourne.

Exhibitors represent a broad industry spectrum—from established promotional product manufacturers and designers to wholesalers and innovative start-ups specializing in sustainable concepts, personalized products, or digital lifestyle solutions. A standout feature is the dedicated platform for First-Time Exhibitors, offering a launchpad for new brands and injecting fresh energy into the market.

Adding further value for attendees, the fair features a free seminar series titled “Retail Therapy”. This program delivers practical insights into topics such as e-commerce, social media, inventory management, customer loyalty, and profitability strategies—specifically tailored to the needs of industry professionals.

As Australia’s creative capital, Melbourne plays a pivotal role in shaping the character of the event. Known for its dynamic design scene, cultural diversity, and high quality of life, the city provides the ideal setting. Located directly on the Yarra River, the MCEC is the largest and most advanced exhibition venue in the country. It offers excellent public transport connections and is surrounded by hotels, restaurants, and shopping facilities. Visitors can access the venue easily by tram, train, or car, with ample parking available.

Reed Gift Fairs Melbourne brings together business, design, and innovation in a distinctive industry forum—purposeful, forward-looking, and focused on shaping the future of gifting, retail, and consumer experience.

The Reed Gift Fairs will take place on 5 days from Saturday, 02. August to Wednesday, 06. August 2025 in Melbourne.