SIUF China Shenzhen

SIUF China (Shenzhen International Brand Underwear Fair) is Asia’s most influential trade fair for branded underwear and intimate apparel. Founded in 2006, it has been held annually at the Shenzhen Exhibition & Convention Center ever since. As a clearly positioned B2B platform, it brings together supply, demand and expertise from across the industry, offering a clear view of how the global intimate apparel market is evolving. The fair is organised by Informa PLC in close cooperation with the Shenzhen Underwear Association, with the backing of regional industry bodies underscoring its strong roots in China’s textile and fashion hub.

In terms of content, SIUF China spans the entire value chain—from materials and technology innovation through design, manufacturing and brand development to distribution, e-commerce and new retail formats such as live streaming. Exhibits range from lingerie, functional underwear, shapewear, swimwear, homewear, loungewear and athleisure to fabrics, lace, yarns, accessories and solutions for manufacturing and digitalisation. Trend zones and curated showcases translate market analysis into tangible collections, making new materials, fits and sustainability approaches immediately accessible.

The fair’s particular relevance lies in its international reach and strong networking focus. The International Pavilion connects global brands with buyers from Asia, Europe and the Americas, while structured business-matching programmes facilitate targeted contacts between manufacturers, brands, retailers and decision-makers. As a result, SIUF China is equally valuable for sourcing and sales, unrivalled in Asia for its thematic depth and precisely tailored to every segment of the intimate apparel industry.

Key highlights include the China International Underwear Forum, featuring market and trend discussions; the SIUF Golden Dudou Awards recognising industry excellence; elaborately staged brand fashion shows; and design and supermodel competitions that serve as platforms for emerging talent and innovation. Exhibitors represent fashion, textiles, materials development, machinery, technology and trade, while the main visitor groups comprise international buyers, brand managers, designers, manufacturers, agencies and media.

The state-of-the-art exhibition centre is conveniently located and easily accessible by metro, high-speed rail and international airports—a fitting conclusion for a trade fair that thinks globally while remaining firmly rooted locally.

The 21st edition of the SIUF China takes place on 3 days from Wed., 25.03.2026 to Fri., 27.03.2026 in Shenzhen.