Saif Expo Jeddah

The Saif Expo, launched in 2020, is the first event of its kind in Saudi Arabia, focusing on the diverse sectors of the football industry. The acronym "Saif" stands for "Saudi International Football Exhibition," emphasizing its orientation towards the international football market. Held annually at the Jeddah Centre for Forums & Events in Jeddah, also known as the "Bride of the Red Sea," it serves as a meeting point for industry experts, business professionals, and football enthusiasts eager to exchange information on the latest developments in football..

The organization of the expo is managed by AJWA Exhibitions, renowned for its expertise in creating professional platforms for business communication. The Saif Expo covers a broad spectrum of themes, ranging from football technology to football academies, sports medicine specifically tailored for football, as well as equipment, the construction and design of football stadiums, and sports media.

The expo showcases the latest products and services—from cutting-edge football technology and stadium architecture to player equipment, training programs, performance analysis tools, sports medicine, and broadcasting technology. It also serves as a central platform for discussions on football transfers, sponsorship, and broadcasting rights.

Jeddah, the second-largest city in Saudi Arabia, underscores its growing importance in international football by hosting the expo. With the rise of the Saudi Arabian football league, the city is increasingly establishing itself as a hub for sports and culture in the region.

The expo is enriched by a program of seminars and workshops addressing the core challenges of football and proposing potential solutions. Additionally, it provides networking opportunities with leading figures from the world of football. Exhibitors come from various sectors, including sports equipment, construction, media, and IT.

The main audience of the expo includes professionals from the sports industry, such as club executives, players, agents, representatives of sports brands, and media personalities.

The modern exhibition center in Jeddah is easily accessible via the international airport or the well-developed road network, offering an attractive venue for the Saif Expo. With its rich culture and history, the city combines business significance with tourist appeal.

Thus, the Saif Expo has established itself as an indispensable event for those involved in the football business and is expected to continue playing a central role in the football world in the future.

The Saif Expo in Jeddah took place from Thursday, 23. November to Saturday, 25. November 2023.