The purpose of Venus is to present new trends and methods in both female and male beauty care. It enables cosmetics producers, as well as beauty equipment suppliers and distributors to present their products to prospective customers, i.e. beauticians, hairdressers, dermatologists, plastic surgeons, and pharmacists. The exhibition is accompanied by nail care demonstrations, presentations of the latest techniques in cosmetology and aesthetic medicine, a whole range of hairdressing and make-up shows, body painting presentations, as well as evening dress and wedding fashion shows.