World Travel fair is China’s largest and most influenced outbound travel exhibition. Co-Hosted by Shanghai Municipal Tourism Administration and VNU Exhibition Europe, the World Travel Fair (WTF) was designed to be a platform for international tourism players to provide their overseas travel resources for China´s market. The fast economic development of China and increasing individual assets will lead Chinese outbound travel to become a larger, promising and profitable market. Additionally, the Chinese government is going to allow foreign-funded travel agencies to take part in China's outbound travel market at the end of this year, which will dynamically alter the current market situation; more Chinese visitors will be able to travel abroad consequently.