Interwine Beijing

Established in 2017, the Interwine Beijing Expo is a prestigious annual wine fair held in Beijing. It takes place at the luxurious Sofitel Wanda Beijing Hotel, located in the heart of the city and boasting excellent transport connections and top-notch facilities. China's growing prosperity and increasing urbanization have led to a rising demand for high-quality wines and spirits. As a result, the country has become one of the largest and fastest-growing wine markets in the world.

Another aspect is the cultural shift: wine is viewed in China as a symbol of status and taste, and the country is establishing itself as an important player in the global wine industry. The Chinese middle and upper classes are developing a preference for wines from various countries and regions, leading importers and local wine merchants to offer a diverse selection to cater to different tastes. At the same time, an emerging Chinese wine industry is taking shape. In recent years, Chinese wineries have begun producing high-quality wines that are internationally recognized and appreciated. Regions like Ningxia and Shandong are emerging as important wine-growing areas in China. The expo covers a wide range of industry players, including producers, traders, importers, and exporters, showcasing their latest products and services. The focus is on discovering wines from around the world, including exquisite and rare wines. Interwine also offers numerous seminars, workshops, and tastings to expand participants' knowledge and skills. A highlight of the fair is the presentation of industry superlatives, where the best wines and spirits in various categories are recognized. This attracts many experts and wine enthusiasts who seize the opportunity to discover outstanding products and learn about the latest industry trends. In summary, the Interwine Expo at Sofitel Wanda Beijing is a significant event for wine lovers and professionals from around the world who come together to discover the latest developments, exchange ideas, and taste the best wines.

The Interwine takes place annually, and therefore for the 7th time previsibly in July 2024 in Beijing.