Computer-generated 3D animations are used in the realistic visualization of complex products, often from the technical area. In short scenes or films they impressively showcase a product’s benefits and lay out the design elements far better than it would be possible with a pure image series. 3D animations also come into play in user manuals and videos when it comes to explaining the handling of a product. Another area of application is the field of architecture and construction. Here especially planned construction projects can be visualized impressively. Above all, the animation with 3D elements aims at convincing the potential buyers with strong and realistic pictures of a product or project’s benefits, which they cannot see directly. Specialized design agencies carry out this visualization. Since such an implementation is usually complex and expensive, a detailed briefing by the buyer should take place in advance.