ABF Franchising Expo Sao Paulo

The ABF Franchising Expo is one of the most important trade fairs for franchising in Latin America. Established in 1992, it is held annually at the prestigious Expo Center Norte in São Paulo, Brazil. The event is organized by the Brazilian Franchising Association (ABF) in partnership with Informa Markets, a global leader in trade show organization.

The expo is tailored specifically for industry professionals, entrepreneurs, and investors seeking new business opportunities, innovative concepts, or growth strategies in the franchising sector. It covers a broad range of industries, including food and beverage (with restaurants and fast-food concepts), retail (featuring fashion, accessories, and electronics), as well as services such as education, healthcare, beauty, and fitness. Modern technologies and innovations—particularly in fintech and digital business models—also play a prominent role.

A key focus of the ABF Franchising Expo is the presentation of business models that cater to a wide range of investment profiles. These include low-cost franchise opportunities for entrepreneurs with limited budgets, as well as premium and well-established brands for investors aiming for large-scale expansion. More advanced franchising concepts, such as multi-unit and master franchising, are also featured—especially appealing to experienced or high-capacity investors.

One of the major highlights of the event is the “Arena do Conhecimento” (“Knowledge Arena”), a platform offering free seminars, lectures, and panel discussions led by franchise experts. Topics cover management, marketing, legal issues, and real-world insights into franchise operations. The expo also distinguishes itself through dedicated zones, such as the Microfranchise Area, which showcases particularly affordable models for new entrepreneurs, and a Start-Up Zone focused on cutting-edge, tech-driven franchise solutions.

The event places strong emphasis on emerging trends and innovations in the industry, including digitalization, e-commerce, sustainability, social responsibility, and flexible business formats like home-based or mobile franchises. The ABF Expo also provides excellent networking opportunities, facilitating direct interaction among prospective franchisees, brand representatives, banks, and specialized consultants.

The venue, Expo Center Norte, is one of Brazil’s largest and most modern convention centers. It offers excellent accessibility via public transportation and ample on-site parking. Enhancing the overall experience is the host city of São Paulo itself—a vibrant metropolis known for its dynamic cultural scene, renowned cuisine, and lively nightlife, making the expo visit all the more appealing to attendees from around the world.

Exhibitors and visitors meet for the thirty-third time on the ABF Franchising Expo on 4 days from Wed., 25.06.2025 to Sat., 28.06.2025 in Sao Paulo.