ABRIN Sao Paulo

| Toy fair in Latin America

ABRIN is a renowned international fair specializing in the toy sector. Since its inception in 1983, it has developed into one of the most significant events of its kind in Latin America and even globally. The name ABRIN, derived from Portuguese, represents the Brazilian toy industry, highlighting its central role in this sector..

Held annually at the Expo Center Norte in São Paulo, Brazil, the fair attracts numerous visitors and exhibitors from around the world. It is organized by Francal Feiras Empreendimentos Ltda., a notable player in the field of trade fairs, in cooperation with the Brazilian Association of Toy Manufacturers, Abrinq. This partnership ensures that ABRIN not only showcases new products but also reflects the current trends and developments in the industry.

ABRIN extends beyond being merely a toy fair and includes childcare products, collectibles, dolls, board games, sports games, and licensed products. More than 1,500 new items are presented here, setting trends for the major holidays of the year. The fair serves as a platform for manufacturers, retailers, and experts from related fields such as gift items, stationery, and supermarkets.

A distinctive feature of ABRIN is its role as a platform for the exchange of knowledge and experiences. The fair offers forums like ABRIN Talks, where experts discuss consumer behavior and management and marketing processes.

ABRIN's close connection with the city of São Paulo and Brazil underscores the economic and cultural importance of the toy industry in this region.

Finally, it is worth mentioning that the fair is easily accessible due to the good transport links of the Expo Center Norte in São Paulo, attracting visitors from all over the world. Thus, ABRIN is a pivotal event in the international toy market and a shining example of the vibrancy and creativity of the Latin American toy industry.

On the whole the organisers welcomed on the 4 days of the fair, from 05. March to 08. March 2023, about 18000 visitors on the ABRIN in Sao Paulo.

The ABRIN takes place annually, and therefore for the forty-first time previsibly in March 2025 in Sao Paulo.

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Year of foundation:

Local time:
13:04 h (UTC -03:00)

Fair location:

Expo Center Norte,
Rua José Bernardo Pinto, 333 Vila Guilherme, 04329-900 Sao Paulo, São Paulo, Brazil


for trade fair date in Sao Paulo

Fair organizer
Francal Feiras Empreendimentos LTDA
Avenida Zaki Narchi, 500 - 1º andar Torre III
SP, 02029-000 Sao Paulo, Brazil
Tel: +55 (0)11 2226-3100
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Past editions:
  • 03. - 06. March 2024
  • 05. - 08. March 2023
    • 18000 visitors
  • 13. - 16. March 2022

Fair location:

Expo Center Norte,
Rua José Bernardo Pinto, 333 Vila Guilherme, 04329-900 Sao Paulo, São Paulo, Brazil


for trade fair date in Sao Paulo

Product groups: board games, child care products, children's toys, collectibles, digital toys, dolls, educational games, electronic toys, figures, interactive toys, licensed products, merchandising items, sports games, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


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Where does the ABRIN taking place?
The ABRIN fair takes place in Sao Paulo, at the Expo Center Norte.

When is the ABRIN taking place?
Visit the ABRIN from .

How often does the ABRIN take place?
The ABRIN takes place annually.

What kind of fair is the ABRIN?
The ABRIN is an exhibition for Playthings, Toys and .