ANUGA Select Brazil Sao Paulo

ANUGA Select Brazil is an international trade fair for food and beverages and ranks among the leading business platforms for the food and drink industry in South America. Held annually in April at the Centro de Convenções – Distrito Anhembi in São Paulo, the event brings together producers, importers, distributors, service providers and senior decision-makers with a clear commercial focus. Its purpose is to generate tangible business opportunities, assess market potential and build long-term partnerships. Rather than serving as a straightforward product showcase, the fair positions itself as a strategic hub for innovation, knowledge exchange and international networking.

The event is organised by Koelnmesse Organização de Feiras Ltda., the Brazilian subsidiary of Koelnmesse, one of the world’s leading trade fair organisers in the food sector. In addition to its Cologne base, Koelnmesse delivers further ANUGA formats in high-growth markets such as Asia and the Middle East, creating a global network that gives exhibitors direct access to international sales markets.

The exhibition presents a broad yet clearly structured product range, including bakery and confectionery, alcoholic and non-alcoholic beverages, dairy products, frozen foods, fine foods, fresh fruit and vegetables, canned and ambient goods, as well as organic and health products. The offering is complemented by retail and point-of-sale solutions, along with services for the grocery retail and foodservice sectors. In doing so, the event covers the entire value chain — from production and processing through to distribution and in-store presentation.

A strong emphasis is placed on trends, innovation and market intelligence. ANUGA Select Brazil addresses key issues such as sustainable production, transparent supply chains, new product development, clean-label strategies and shifting consumer preferences. It provides in-depth insights into consumer behaviour across Latin America, set within a broader international context. Specialist forums, conference sessions and networking formats equip industry leaders with strategic input for business development.

Exhibitors represent sectors including dairy, organic food production, beverages, foodservice, import and export, as well as related service industries. Trade visitors include professionals from grocery retail and wholesale, hospitality, catering, distribution and food processing. The fair is therefore firmly targeted at a qualified B2B audience with defined purchasing and investment intentions.

São Paulo’s role as host city underscores the event’s economic significance. As Brazil’s largest city and principal commercial and financial centre, it serves as a gateway to the Latin American food market. Brazil itself is one of the world’s leading agricultural and food producers. The Centro de Convenções – Distrito Anhembi is among the country’s most established exhibition and convention venues. Modern infrastructure, extensive exhibition space and convenient access to international airports and major transport links ensure straightforward travel for trade visitors from Brazil and abroad.

ANUGA Select Brazil combines global exhibition expertise with in-depth regional market knowledge. As part of an international trade fair portfolio, it fosters cross-market synergies and provides companies with a focused platform to showcase innovation, strengthen business relationships and actively shape the future of the food system.

The ANUGA Select Brazil will take place on 3 days from Tuesday, 07. April to Thursday, 09. April 2026 in Sao Paulo.