ASI Show Chicago

The ASI Show is a significant international trade fair for the promotional products industry, first launched in 1998. The abbreviation ASI stands for Advertising Specialty Institute, which also serves as the organizer of the fair. This annual event takes place in the renowned McCormick Place Convention Center in Chicago, USA. The ASI Show attracts both national and international exhibitors from the promotional products industry. They utilize the fair as a platform to showcase their latest products and services. The range of presented products is diverse, extending from promotional items such as chocolate, tea, and sportswear to pens, t-shirts, shopping bags, USB sticks, and water bottles. The ASI Show is also known for its informative seminars and expert panels, which take up an entire day of the fair. Discussion topics include aspects like product decoration, the use of social media in marketing, corporate management, revenue increase, and value enhancement of the company. In addition, basics of business establishment are discussed, which includes topics like advertising strategies for start-ups, the use of ESP websites, and business transactions, as well as future trends in advertising technology. A special highlight of the fair are the Counselor Awards, which recognize and honor outstanding performances in the promotional products industry. The exhibitors predominantly come from the promotional products industry. The main visitors to the fair are primarily buyers and sales representatives who are interested in learning about the latest trends and innovations in the industry. The ASI Show in Chicago is part of a series of fairs organized by the Advertising Specialty Institute in various cities across the USA. The McCormick Place Convention Center in Chicago, the venue of the ASI Show, is a globally renowned conference center with state-of-the-art infrastructure and a convenient connection to public transportation. It is located near the city center and is easily accessible by car, train, or airplane. Chicago, being one of the largest cities in the USA, also offers a variety of entertainment, dining, and accommodation options for fair visitors and exhibitors.

The ASI Show will take place on 3 days from Tuesday, 22. July to Thursday, 24. July 2025 in Chicago.