ASI Show Chicago

The ASI Show is one of the most prominent international trade fairs for the promotional products industry and has been held annually since its inception in 1998 at the renowned McCormick Place Convention Center in Chicago. ASI stands for the Advertising Specialty Institute, which not only organizes the event but also plays a key role as a leading industry association in driving the development and advancement of the promotional products sector in the United States. The show serves as a central meeting point for professionals seeking new products, innovative marketing strategies, and valuable business connections.

Situated in the economic heart of North America, the ASI Show attracts a diverse audience of industry professionals each year—particularly buyers, sales executives, and decision-makers from companies that produce, distribute, or utilize promotional items. Exhibitors showcase a wide range of current and upcoming products, including premium food items, sustainable textiles, customizable promotional tools, and innovative packaging solutions. Physical products are increasingly complemented by digital innovations, especially in areas such as social media, e-commerce, and the use of ESP platforms in sales processes.

A standout feature of the ASI Show is its strong emphasis on practical education. The full-day “Education Day” offers a varied program of workshops, expert presentations, and keynote speeches by renowned industry leaders—including high-profile figures like NFL legend Brian Urlacher. Topics center around product decoration, digital sales strategies, business startups, revenue growth, and sustainable business models.

Most exhibitors come from the promotional products and advertising industries, while attendees represent retail businesses, agencies, corporate marketing departments, and startups—united by a shared interest in cutting-edge advertising solutions and emerging industry trends. The ASI Show in Chicago is part of a nationwide series of events held in other key locations such as Orlando and Fort Worth, effectively addressing regional markets while maintaining its national relevance.

As one of the most advanced convention centers in the world, McCormick Place offers the ideal setting for an event of this scale. Located just minutes from downtown Chicago, the venue is easily accessible by public transportation, car, or directly from O’Hare International Airport. The city itself enhances the trade show experience with its rich culinary and cultural offerings—from jazz clubs to Michelin-starred restaurants—making participation in the ASI Show a rewarding experience beyond the exhibition halls.

The ASI Show in Chicago took place from Tuesday, 22. July to Thursday, 24. July 2025.