The possibilities for the design of advertising and the use of different advertising technology are very diverse. Especially mass advertising campaigns or direct marketing activities are often connected to high costs. Therefore a professional service provider should be consulted for all kinds of marketing campaigns. At first, an analysis of the target group and the advertising content is performed. Then adequate actions are suggested. Here not the quantity of the ads, flyers and other methods is essential. Even small budgets leave room for targeted campaigns that reach the desired audience, this way perfect marketing activities can also be designed for small and medium-sized businesses. Good advertising agencies can create marketing campaigns with minimum wastage, so that the advertising message reaches the target group perfectly. In order to select a suitable agency, it is recommended to have a look through their references.