Apropos Pferd Wiener Neustadt

The “Apropos Pferd” fair in Wiener Neustadt is Austria’s most important event dedicated to equestrian sports – an annual meeting point for horse enthusiasts, professionals, and families alike. Since its founding in 1992, it has grown into one of the largest and most diverse events for equestrian sports, breeding, and riding equipment in the German-speaking world. The event takes place at Arena Nova, a modern exhibition center with four halls and spacious outdoor areas, offering ideal conditions for a high-quality trade fair and show experience – both indoors and outside.

Held every October, the fair is a well-established date in Austria’s equestrian calendar. It is organized by Arena Nova BetriebsgmbH in close cooperation with the Military Riding Club of the Theresian Military Academy. This partnership between civilian and military organizations plays a key role in the fair’s professional setup and gives it a unique sense of authenticity.

The event offers a wide-ranging program centered around the world of horses. At its heart are sporting demonstrations from a variety of riding disciplines – including dressage, show jumping, Western riding, gaited horse riding, and leisure riding. International show jumping and dressage competitions serve as major highlights, attracting riders from across the globe. Emotional show elements such as side-saddle riding and thrilling mounted games add variety and excitement for spectators.

Another major attraction is the extensive shopping area, which features functional riding apparel, high-quality bridles, saddles, stable equipment, and transportation solutions. Many vendors offer on-site fittings and personalized advice, making the shopping experience especially engaging.

For breeders and prospective buyers, there is a dedicated area showcasing various horse breeds and horses for sale. Numerous breeding associations present their goals and specialties, making this section a key meeting point for future horse owners.

Knowledge-sharing and education are also central to the concept of the fair. In expert talks, panel discussions, and seminars, renowned trainers, veterinarians, and legal professionals provide insights into horse care, training, and legal aspects of equine ownership. Visitors have the opportunity to engage directly with the experts and ask individual questions.

Rounding out the experience is a varied family and leisure program. Pony rides, hands-on activities for children, and a relaxed, welcoming atmosphere make the event a worthwhile outing for families – a successful blend of show, sport, education, and entertainment that is unique in Austria.

Apropos Pferd is far more than just a trade fair – it is a stage for top-level performance, a marketplace for innovation, a hub for exchange, and for everyone who loves horses, an unmissable autumn highlight.

The Apropos Pferd takes place annually, and therefore for the thirty-third time previsibly in October 2026 in Wiener Neustadt.