Autopromotec Bologna

Autopromotec is one of the most important international trade fairs for the automotive aftermarket and workshop equipment industry. It serves as a key meeting point for professionals seeking insights into the latest technological developments, innovative products, and forward-looking services. Since its inception in 1965, the event has established itself as a driving force for transformation in the automotive sector. Held biennially in odd-numbered years at the BolognaFiere exhibition center in Bologna, Italy, the fair is open exclusively to trade visitors—a feature that highlights its professional focus.

Autopromotec is organized by Promotec S.r.l., a company specializing in international industry events. The trade fair is distinguished by its extensive exhibition space and thematic depth that exceeds industry standards. It addresses pressing issues such as sustainability and digitalization. By introducing a fully digital registration process and pursuing certification under UNI ISO 20121 for sustainable event management, Autopromotec underscores its commitment to environmentally responsible practices. Topics like circular economy, digital transformation, and ecological responsibility are woven throughout the entire event—from exhibits to expert conferences.

A major emphasis is placed on artificial intelligence and connectivity. Practical presentations showcase applications such as AI-powered vehicle diagnostics, advanced sensor systems, and connected workshop technologies. The increasing integration of ADAS technologies, infotainment systems, and innovative vehicle data management is also a central theme.

The Automotive Innovation Village provides a dedicated space for start-ups and emerging companies developing cutting-edge solutions in areas like mechanical engineering, bodywork, maintenance, new mobility concepts, and fleet management. This section exemplifies Autopromotec's role as a catalyst for fresh ideas and technological innovation.

Another highlight is the Bodyshop Stage, organized in collaboration with partners such as Notiziario Motoristico, IBIS Worldwide, and Bodyshop News. Here, international experts discuss the latest trends and challenges in body repair, with a strong focus on sustainable processes, digitalization, and modern repair methods.

As a globally connected event, Autopromotec strengthens its international presence through targeted initiatives in markets such as the United States, Mexico, Japan, Korea, India, and Africa. These efforts promote global knowledge exchange and reinforce the fair's international significance.

Autopromotec also places a strong emphasis on diversity and equal opportunity within the automotive industry. Through initiatives like “She Can Do It” and in partnership with the Automotive Woman Association (AWA), it actively supports the visibility and advancement of women in technical roles and workshops.

More than just a trade fair, Autopromotec positions itself as a platform for innovation, an international networking forum, and a strategic showcase for the future of mobility.

The Autopromotec takes place biennially, and therefore for the 31st time previsibly in May 2027 in Bologna.