Promotion serves as an advertising method to boost the sale of a product or a service. Whereas classic advertising methods like commercials or magazine ads only reach the customer indirectly, the promotion personnel gets into direct contact with the target group. Promoters appear at trade fairs and events, but also in shopping malls, bars and cafés. Often they hand out product samples and flyers, conduct short surveys or even stimulate customers to take part in a raffle. Thanks to the direct contact to the audience, promoters are very close to the company’s target group. This is why they should have an engaging manner and be specifically trained. In addition to obvious qualities like socialness, friendliness and eloquence, it is very important for the promoters to gather detailed information on the promoted product in order to be able to answer questions confidently and convincingly.