BETA International Birmingham

BETA International is not just a trade fair, but the global heart of equestrian sports. BETA stands for the British Equestrian Trade Association, which represents the elite of the international equestrian market. The event, organized and presented by the Raccoon Media Group, takes place annually. The primary focus of BETA International is on the world of equestrian sports. As the leading global exhibition for products and services in the equestrian industry, it attracts numerous professionals from the equestrian supplies market – from retailers and wholesalers to manufacturers. Visitors not only gain insights into the latest innovative products and services but also have the opportunity to directly interact with the manufacturers. However, BETA International is more than just a product exhibition. It offers a comprehensive program, ranging from horse shows and seminars to lectures. Special highlights include the saddle-making competition and various awards, such as the “Retailer of the Year” nomination and "BETA's coveted Lifetime Achievement". Despite its roots in Great Britain, the significance of the exhibition extends far beyond national borders, symbolizing the deep connection between equestrian sports and the international community that supports it. In conclusion, it's emphasized that the venue, whether a specific exhibition center or another location, is always carefully chosen to be optimally accessible for exhibitors and visitors. A visit to BETA International is more than just an experience – it's a must for everyone who has found their passion in equestrian sports.

The BETA International will take place on 2 days from Sunday, 28. September to Monday, 29. September 2025 in Birmingham.