BETA International Birmingham

BETA Internationalis the world’s leading trade fair for the equestrian market and has established itself as a key meeting point for industry professionals. Organised by Raccoon Media Group Ltd, an experienced exhibition organiser, the event brings together the most influential players in the sector each year. It is held at the National Exhibition Centre (NEC) in Birmingham, one of the UK’s most prominent exhibition venues. With its clear focus on the equestrian industry, the fair attracts exhibitors and visitors from across the globe.

What sets BETA International apart is its successful blend of innovation, professional networking, and practical knowledge sharing. The event centres on all aspects of the equestrian world – from equipment and horse care to nutrition, feed, and clothing for both riding and outdoor activities, including the broader country lifestyle. Dedicated formats such as the "Feed Hub" place a spotlight on topics like equine nutrition and animal feeding. Visitors interested in care products for horses and pets will also find a wealth of relevant information.

In addition to showcasing new products, BETA International serves as an important platform for developing and expanding business relationships. Industry representatives from manufacturing, wholesale, retail, and distribution use the event to establish contacts, strengthen partnerships, and explore new markets. This is complemented by a comprehensive programme of seminars and talks addressing current industry developments and future trends in the equestrian and country lifestyle sectors.

The professional audience primarily consists of decision-makers from retail, wholesale, specialised distribution, and export businesses. This is further enriched by start-ups, established brands, and industry experts who actively engage in sector dialogue and knowledge exchange.

The NEC Birmingham is ideally located with excellent transport links, offering convenient access by car and public transport. It is situated close to Birmingham International Airport and the railway station, making travel to the event straightforward and efficient.

A visit to BETA International not only offers valuable insights into the latest trends and innovations but also represents a key opportunity for those who wish to help shape the future of the equestrian industry.

The BETA International will take place on 2 days from Sunday, 27. September to Monday, 28. September 2026 in Birmingham.