Baby & Stroller China Shenzhen

Baby & Stroller China is one of the leading trade fairs for baby and children's products in China, held annually in Shenzhen. Since its inception in 2010, it has grown into a major international trading platform for manufacturers, distributors, and industry professionals. Organized by Messe Frankfurt (HK) Ltd., a globally renowned event organizer known for its high-quality industry trade shows, the fair serves as a key meeting point for businesses in the sector.

As one of the world’s largest producers of children's clothing, toys, and baby products, China offers vast opportunities for both domestic and international businesses. The fair provides Chinese companies with a platform to market their products globally, expand into new export markets, and attract investors. At the same time, it facilitates the entry of international brands into the massive Chinese domestic market. A core focus of the event is the exchange of knowledge on emerging technologies and trends, including smart wearables, sustainable materials, and innovative safety solutions for babies and children. With Shenzhen being a leading hub for technological advancements, the city provides ideal conditions for these innovations.

China’s enormous consumer base for baby and children's products, combined with rising purchasing power, a growing middle class, and increasing demand for high-quality, sustainable products, makes Shenzhen the perfect location for the fair. Baby & Stroller China connects international suppliers with the Chinese market, fostering new business relationships and market expansion opportunities.

Each year, the event brings together a large number of exhibitors and industry professionals from around the world, offering insights into the latest trends, innovations, and market developments. The fair showcases a comprehensive range of products and services for babies and toddlers, including strollers, car seats, baby clothing, toys, furniture, care products, and cutting-edge technological solutions for early childhood development and safety. This broad thematic scope makes it the largest trade platform for the baby and children's industry in South China.

A particular highlight of the event is its co-location with Toy & Edu China and Licensing China. While Toy & Edu China focuses on toys and educational products, Licensing China provides a dedicated platform for licensors and licensees to explore new business opportunities. This combination creates valuable synergies between related industries and opens up additional networking and expansion prospects for participants.

The fair is held at the Shenzhen World Exhibition & Convention Center, the world's largest exhibition venue, featuring state-of-the-art infrastructure, excellent transport connectivity, and a strategic location within the dynamic Pearl River Delta economic region. Here, the latest developments in the baby and children's industry are showcased, innovations are introduced, and international business opportunities are fostered. Shenzhen is not only a center for technology and innovation but also a major hub for consumer goods production. Many of the world’s largest manufacturers of children's products have their headquarters or production facilities in this region.

Baby & Stroller China is an essential event for companies looking to enter or expand in the Chinese market. More than just a platform for business matchmaking and brand presentations, it serves as a valuable networking hub for industry experts seeking insights into the latest trends, regulatory developments, and market opportunities.

On the whole the organisers welcomed on the 3 days of the fair, from 08. April to 10. April 2024, about 1420 exhibitors and 67295 visitors on the Baby & Stroller China in Shenzhen.

The Baby & Stroller China takes place annually, and therefore for the 17th time previsibly in April 2026 in Shenzhen.