Be+Well New York City

The Be+Well is a leading trade fair in the beauty industry, setting new benchmarks each year in cosmetics, haircare, and wellness. Every spring, the Jacob K. Javits Convention Center in New York City transforms into a vibrant hub for innovations, trends, and business opportunities in the beauty sector. The event is organized by Questex Media LLC, a renowned organizer of trade shows and conferences dedicated to providing beauty professionals with cutting-edge knowledge and innovative products.

Be+Well covers a broad spectrum of topics, showcasing the latest advancements in hair and skincare, innovative styling products, and emerging trends in nail care. Men's grooming, makeup, salon and spa equipment, as well as wellness products, also take center stage. A particular emphasis is placed on technological innovations, including digital solutions and advanced tools designed for salons and spas. Complementing this, the event offers strategies and solutions for business development, helping professionals sustain long-term success in the industry.

One of the highlights of Be+Well is its extensive educational program, featuring over 100 free seminars and workshops. Industry experts share their knowledge, introduce new techniques, and provide valuable insights into current trends. Live demonstrations allow attendees to experience the latest innovations firsthand and explore new applications in real time. Additionally, the event presents an excellent opportunity for networking, enabling professionals to establish valuable connections and expand their business network. Exclusive product deals and special trade show discounts further enhance the experience.

Be+Well attracts exhibitors from all sectors of the beauty industry, including manufacturers of cosmetics and haircare products, providers of styling tools, salon and spa equipment suppliers, and companies specializing in wellness and technology. The primary audience consists of hairstylists, estheticians, salon owners, spa operators, and beauty professionals eager to stay ahead of trends and elevate their businesses.

New York City is not only home to many innovative beauty brands but also serves as a major source of inspiration for creativity and trends. The Jacob K. Javits Convention Center provides a modern, well-equipped venue in a prime location. With excellent public transportation links and a wide range of nearby accommodations, the event is easily accessible for both national and international visitors.

The Be+Well will take place on 3 days from Sunday, 08. March to Tuesday, 10. March 2026 in New York City.