Booths and Stands on Trade Shows
Booths serve companies to introduce and promote their novelties at fairs. Advanced, future-oriented products are presented here for the first time before being introduced to the market. The centerpiece of trade shows are the stands in the exhibition halls, where companies present their products, services and business ideas to experts and interested visitors. For an exhibiting company the stand is like a business card: With a high-class design and a skillful presentation of your stand at the fair you can become a magnet for interested parties. The basis of trade fair booths are the
standing tables and display walls. Here, flyers and promotional materials are made available and visible. The presentation of your products and services can also be carried out through other media that makes your stand an eye catcher amongst all the other exhibitors who are competing for attention. When building your stand, also ensure creating a friendly atmosphere that breaks down the barriers between customers and suppliers and encourages communication. In order to be remembered by customers, the booth also has to put your company’s logo and slogan into perspective.