CONTENT Tokyo Tokyo

CONTENT Tokyo is Japan’s most important international trade fair for digital content, creative industries, and media production. It is held annually at the prestigious Tokyo Big Sight Exhibition Center, a central venue in Tokyo renowned for hosting large-scale events and international trade shows. The event is organized by RX Japan Ltd. (formerly Reed Exhibitions Japan Ltd.), a leading trade show organizer that is part of the globally active RX Group, known for hosting numerous professional events both in Japan and abroad.

CONTENT Tokyo is exclusively aimed at industry professionals—including producers, publishers, technology providers, marketers, and decision-makers from the content sector—and offers a unique platform for networking, business development, and knowledge exchange. The fair covers a wide range of topics, including digital media and content such as video and audio production, streaming, podcasting, and digital publishing (e-books and web magazines). Special emphasis is placed on entertainment and pop culture, with a focus on anime, manga, gaming, esports, as well as Virtual YouTubers (VTubers) and virtual influencers.

A key highlight of CONTENT Tokyo is its strong focus on cutting-edge technologies, particularly AI-powered content creation, along with immersive applications in augmented reality (AR), virtual reality (VR), and the metaverse. Another major area of focus is the marketing and monetization of digital content, with in-depth discussions on strategies for content marketing, social media marketing, and influencer collaborations.

CONTENT Tokyo also addresses critical legal issues in the digital space, including copyright, licensing, and content distribution. The international expansion and global promotion of Japanese content play an essential role as well, offering exhibitors and visitors ideal conditions for initiating international partnerships and exploring new markets.

The event comprises several specialized zones, including Licensing Japan, Creators’ Expo, Production/Studio Expo, Advanced Digital Technology Expo, AD Creative & Marketing Expo, and Communication Design Expo. Together, they form a comprehensive and specialized platform that represents the entire value chain of content creation and production.

Visitors benefit not only from exhibitions showcasing the latest products, technologies, and creative solutions, but also from a broad range of high-level conferences, seminars, and workshops. These sessions feature industry experts who discuss current trends, challenges, and share practical insights. This unique combination of trade fair and knowledge-sharing makes CONTENT Tokyo an essential event for professionals in the media and content industries, particularly in Japan and across the Asia-Pacific region.

Exhibitors and visitors meet for the 17th time on the CONTENT Tokyo on 3 days from Wed., 02.07.2025 to Fri., 04.07.2025 in Tokyo.