China Beauty Expo Shanghai

The China Beauty Expo (CBE) is a globally recognized trade fair in the beauty industry, held annually at the Shanghai New International Expo Center. It is organized by Informa Markets and Shanghai Baiwen Exhibitions Ltd..

As a leading B2B platform, the fair covers a wide range of segments within the beauty industry. It showcases the latest technologies, products, and services – ranging from skincare, makeup, and fragrances to wellness products and professional beauty equipment. The CBE is distinguished by its diverse exhibition categories, which include cosmetics, men's grooming, professional beauty products, nail care, and hair products, among others. It attracts representatives from numerous industries, including manufacturers, wholesalers, retailers, as well as experts from beauty salons and spas.

A particular highlight is the China Cosmetics Retail Summit, a prestigious forum for experts in the cosmetics industry. Equally important is the International Congress of Cosmetic Science and Technology, a platform for exchanging and promoting scientific research in the field of cosmetics.

The fair not only reflects the dynamic and innovative spirit of the Chinese beauty industry but also underscores Shanghai's role as a central hub for trade and innovation. It draws key players from various sectors, including distributors, agents, importers, retailers, and professionals from beauty salons and spas.

The CBE is part of a series of fairs held at various locations worldwide, thus emphasizing its global significance. The Shanghai New International Expo Center, the venue of the fair, serves as a modern and easily accessible exhibition center, providing the perfect setting for this prestigious event.

The China Beauty Expo will take place on 3 days from Monday, 12. May to Wednesday, 14. May 2025 in Shanghai.