DMEXCO Cologne

The DMEXCO – Digital Marketing Expo & Conference – is Europe’s leading trade fair and conference for digital marketing, advertising, and the digital economy. Since 2009, it has been held annually each September at Koelnmesse in Cologne, a modern exhibition center that is easily accessible by car, train, or plane. Cologne not only offers excellent business opportunities but also a rich variety of cultural and tourist attractions. The event is organized by Koelnmesse GmbH, an internationally experienced trade fair company known for professional management and global reach. From 2000 to 2008, the event was known as “Online Marketing Düsseldorf (OMD)” before moving to Cologne, where it evolved into its current form and international significance.

DMEXCO positions itself as an international business and innovation platform, combining trade fair, conference, masterclasses, and debates. Its mission is to bring together decision-makers, digital professionals, agencies, technology providers, and media companies from around the world to exchange ideas on the future of the digital economy. With its high proportion of senior professionals and decision-makers, DMEXCO is recognized as a key venue for sharing knowledge and initiating concrete business deals.

The event covers the full spectrum of digital marketing and evolves continuously along the industry’s core trends. A particular focus lies on the intersection of artificial intelligence, data, and technology. Topics such as generative AI, data analytics, customer data platforms, data protection, marketing ROI, and future technologies like the metaverse, Web3, and blockchain shape the program. These are complemented by insights into performance marketing, social media advertising, content marketing, and personalized customer experiences. Broader themes include digital transformation, leadership, new work, sustainability, purpose, and digital commerce strategies such as e-commerce, retail media networks, and sales enablement.

A highlight is the “World of Tech”, which turns DMEXCO into a stage for digital tools, platforms, and solutions. Since 2025, the format has expanded internationally with DMEXCO Asia in Singapore, opening new opportunities for global exchange.

Exhibitors showcase a wide range of products and services, from software tools and marketing platforms to innovative advertising solutions and technologies for sales and commerce. For trade visitors, this provides the chance to explore cutting-edge solutions, understand market trends, and build valuable business connections in an environment designed for quality, efficiency, and forward-looking insights.

DMEXCO addresses the key questions of the digital economy, presents tangible solutions, and unites marketing, technology, strategy, and sales as Europe’s leading platform. Each year, it demonstrates with a clear focus on current developments how digital innovation can be applied in practice and leveraged for sustainable business success. It has become the essential annual meeting place for all those shaping the future of digital marketing.

The DMEXCO will take place on 2 days from Wednesday, 23. September to Thursday, 24. September 2026 in Cologne.