Expo du Vélo Strasbourg

The Expo du Vélo is France’s leading bicycle trade show, designed for those who see cycling not just as a means of transport but as a true passion. Since its founding in 2019 by Kell'Agence, the event has become a firmly established and popular fixture on the European cycling calendar.

Each autumn, the Parc des Expositions de Strasbourg transforms into a vibrant hub of innovation, dialogue, and enthusiasm centered around the world of cycling. The expo attracts a broad audience – from professional athletes and urban commuters to families looking to (re)discover cycling as part of everyday life or leisure. Organized by Kell'Agence, the event benefits from their expertise in event communication, offering a setting that is informative, entertaining, and forward-looking.

Thematically, Expo du Vélo covers the full spectrum of modern cycling culture. Key topics include urban mobility, cycle tourism, technological advancements, sustainability, and the shift toward greener transport. Visitors gain insights into emerging trends and groundbreaking solutions – from e-bikes, cargo bikes, and folding bikes to custom-built specialty models. This is complemented by a wide range of products and services such as accessories, clothing, repair solutions, and tourism-related offerings, all contributing to a holistic cycling experience.

The event is closely tied to its host city: Strasbourg is recognized as the most bike-friendly city in France, with 16 percent of the workforce commuting by bike. As the fourth most bike-friendly city in Europe, Strasbourg represents a successful model of sustainable urban mobility – making it the perfect setting for a trade show that blends innovation with everyday reality.

Event highlights include interactive formats such as a dedicated test track for children, an exciting BMX show, and the opportunity to try out specialty bikes on-site. Expert talks, panel discussions, photo exhibitions, and product launches offer additional space for exchange and inspiration. A laid-back atmosphere is ensured by a food truck village, bar area, and live musical performances – turning a visit to the expo into a multisensory experience.

The exhibitor lineup features leading brands, specialist retailers, and manufacturers of bike equipment and accessories, along with companies from the service, tourism, and urban infrastructure sectors. The diverse visitor base includes industry professionals, competitive athletes, recreational cyclists, families, tech enthusiasts, and commuters from across Europe.

With its central location, excellent accessibility, and state-of-the-art infrastructure, the Parc des Expositions de Strasbourg offers the ideal venue. Whether you're a cycling enthusiast or simply curious about the future of mobility, Expo du Vélo is an event not to be missed – where everything revolves around the bicycle.

Visitors and exhibitors meet for the 7th time on the Expo du Vélo on 2 days from Sat., 27.09.2025 to Sun., 28.09.2025 in Strasbourg.