FLAsia Singapore

The Franchising & Licensing Asia (FLAsia) is the leading trade fair for franchising and licensing in the Asia-Pacific region. Held annually at the prestigious Sands Expo & Convention Centre in Singapore, it is organized by Constellar Exhibitions Pte Ltd, a subsidiary of Constellar Holdings – an experienced, internationally active trade fair organizer.

Exclusively open to trade visitors, the event is tailored for managing directors, investors, entrepreneurs, and decision-makers actively seeking new business models, licensing partnerships, and international expansion opportunities. Its core focus lies in the closely interlinked fields of franchising and licensing.

In the franchising sector, the spotlight is on the development and scaling of proven business concepts. International brands use FLAsia as a strategic gateway to the Southeast Asian market. The most prominent industries represented include food and beverage, retail, lifestyle, services, education, and wellness. The event offers a platform not only for traditional restaurant chains but also for innovative concepts in areas such as fitness, beauty, tutoring, and B2B services. The exhibition is complemented by specialized service providers offering legal consultancy, financing solutions, site planning, and technological support, such as POS systems or franchise management software.

In the licensing segment, the emphasis is on the commercial utilization of brands, characters, logos, and creative designs. Exhibitors from entertainment, gaming, sports, consumer goods, art, and design showcase their brand worlds and seek partners for the development of merchandising products. Film studios, video game companies, and artists use the fair to expand their intellectual property (IP) into new markets and product segments.

FLAsia stands out for its international orientation, high-caliber professional audience, and diverse supporting program. Conferences, workshops, and brand presentations offer practical insights into current industry trends – such as digitalization in franchising, sustainable supply chain design, and the adaptation of global concepts to local market conditions. Particular attention is given to the master franchising model, which has proven to be an effective expansion strategy in heterogeneous markets like Asia.

The Sands Expo & Convention Centre is one of Southeast Asia’s most modern exhibition venues. Located in the heart of Marina Bay Sands, it provides excellent infrastructure, optimal transport links, and a setting that fosters both professional engagement and high-quality networking. Singapore itself – with its iconic skyline, cultural diversity, and role as a global financial hub – further underscores the significance and appeal of the event.

FLAsia is far more than a traditional trade fair: it serves as a strategic platform where visionary brands, scalable business models, and international growth prospects come together – practical, forward-looking, and precisely aligned with the Asian market.

The FLAsia in Singapore took place from Thursday, 18. September to Saturday, 20. September 2025.