Fashion & Lifestyle Fair Guangzhou

The Fashion & Lifestyle Fair Guangzhou is an international B2B trade fair dedicated to sourcing, exports and international business development. Its primary focus is on facilitating direct engagement between manufacturers and international sourcing markets while creating new opportunities for export and distribution partnerships.

The exhibition is organised by Guangzhou Poly Jinhan Exhibition Co. Ltd., an experienced Chinese exhibition organiser with extensive expertise in staging international trade fairs and business platforms. As one of the established players in China's exhibition industry, the company is committed to connecting Chinese businesses with global markets and promoting sustainable international trade.

The Fashion & Lifestyle Fair is held at the PWTC Poly World Trade Center in Guangzhou, one of South China's most modern exhibition and convention venues. Guangzhou, the capital of Guangdong Province, is one of China's leading commercial, industrial and trading centres. Its strategic location in the economically dynamic Pearl River Delta, combined with its centuries-old history as an international trading hub, makes the city an ideal base for global business and one of Asia's foremost sourcing destinations.

The exhibition is divided into two main sectors: Fashion and Lifestyle. The Fashion section showcases a comprehensive range of apparel, footwear, bags, fashion accessories, eyewear, fabrics, textiles and home textiles. The offering is complemented by products from the Wearable Beauty sector, including human hair and synthetic hair products, hair extensions, eyelash extensions, press-on nails and professional accessories for nail and eyelash styling.

The Lifestyle section covers a broad spectrum of leisure and sporting goods, outdoor and water sports equipment, household products, pet supplies and pet food, toys, baby products, travel and transport accessories, health and leisure products, as well as 3C electronics covering computers, communications and consumer electronics. Together, these product categories provide a comprehensive overview of export-oriented consumer goods and the latest market trends.

Exhibitors primarily represent the fashion, textiles, leather goods, footwear, lifestyle products, sporting and leisure goods, household products, toys, baby products, home textiles, beauty, consumer goods and consumer electronics sectors. Many participating companies are manufacturers, OEM and ODM producers, or export-oriented suppliers seeking to showcase their products to international trade buyers and establish new business partnerships.

The fair attracts a diverse international audience, including importers, wholesalers and retailers, distributors, purchasing organisations, trading companies, brand owners, sourcing agencies, department store chains, specialist retailers and professional buyers active in cross-border e-commerce. Online retailers, Amazon sellers, marketplace vendors and companies involved in procurement, product development and international trade also attend to identify new suppliers and expand their product portfolios.

In addition to the exhibition, a programme of expert presentations, networking events and business matchmaking sessions encourages direct interaction between manufacturers and sourcing professionals while creating further opportunities for international business cooperation.

The PWTC Poly World Trade Center provides the exhibition with a modern venue featuring first-class facilities and excellent public transport links. Located in Guangzhou's Pazhou Exhibition District, the city's premier exhibition precinct, the venue is easily accessible by metro, taxi and from Guangzhou Baiyun International Airport. Its central location in one of China's most dynamic economic regions provides an ideal setting for international business, making the Fashion & Lifestyle Fair Guangzhou a key meeting place for the global sourcing and export community.

The Fashion & Lifestyle Fair will take place on 4 days from Friday, 30. October to Monday, 02. November 2026 in Guangzhou.