HOT – TRACHT & MODE Order Start Bergheim

HOT – TRACHT & MODE Order Start is a highly specialized trade and order fair that has firmly established itself as a key fixture in the B2B calendar of the fashion industry. The name “HOT” stands for “Handels Order Termin” (Trade Order Date), clearly reflecting the event’s purpose: it marks the official launch of the order phases for the Spring/Summer and Autumn/Winter seasons, serving as a central driving force for the Austrian and Central European fashion trade. Held twice a year – in January and July – the event brings together industry professionals at the Brandboxx Salzburg in Bergheim to preview upcoming collections and trends and to place targeted orders early.

The fair is organized by Brandboxx Salzburg GmbH, an experienced event organizer and Austria’s largest fashion order center. With its modern infrastructure, professional setting, and ideal location near Salzburg, Brandboxx offers the perfect environment for this high-level industry platform. HOT – TRACHT & MODE Order Start focuses on a clearly defined, market-specific portfolio, creating an efficient working atmosphere for buyers, brands, and retailers.

At the heart of the event are traditional costumes (Tracht) and country-style fashion, complemented by classic women’s and men’s apparel, plus-size fashion, knitwear and leather goods, accessories, and children’s clothing. The latest collections and innovations from renowned manufacturers, wholesalers, and designers from Austria and abroad are showcased both in the permanent showrooms of Brandboxx tenants and at the temporary stands of guest exhibitors. For buyers, retailers, brand representatives, industry specialists, and the press, the event offers a concentrated and comprehensive update in one place.

A defining feature of the fair is its strong regional identity. It positions itself as a platform for vibrant traditional and country-style fashion, deeply rooted in Austrian heritage yet continuously reinterpreted through modern design. In this way, HOT reflects the dynamic interplay between tradition and innovation.

A highlight of the event is the presentation of collections and live trend shows, where new lines, color themes, and stylistic directions are brought to life in an impressive way.

The choice of venue – Brandboxx Salzburg in the well-connected town of Bergheim – reinforces the event’s commitment to operating in a professional setting with regional ties and international appeal. With its proximity to Salzburg, excellent transport connections, and state-of-the-art facilities, the location offers ideal conditions for successful participation – for both exhibitors and trade visitors.

The HOT – TRACHT & MODE Order Start in Bergheim took place from Tuesday, 22. July to Wednesday, 23. July 2025.