Hamburger Schuhmusterschau (HSM) Hamburg

The "Hamburger Schuhmusterschau", also known as HSM, is a bi-annual trade fair held in Hamburg, bringing together exhibitors and buyers from the shoe industry. It takes place in March and September at the premises of ModeCentrum Hamburg and is organised by the Interessengemeinschaft ModeCentrum Hamburg e.V., an organisation dedicated to promoting fashion and design in the region. The main themes of the fair are the latest collections, models, materials, colours, and accessories for the upcoming season. Exhibitors showcase their current products and services, including a wide range of shoes, accessories, and related services. Highlights of the fair include presentations of the latest collections from manufacturers and distributors, as well as the opportunity to explore the latest trends in the shoe market. There is a chance to establish new business contacts and place orders for the new season. The exhibitors primarily come from the shoe and accessory industry, while the visitors are mainly buyers, retailers, and professionals from related fields. In conclusion, the ModeCentrum Hamburg, the venue of the fair, is easily accessible by public transportation or car. It is located in a vibrant area of Hamburg, which offers a variety of restaurants, shops, and cultural attractions. Thus, the MCH provides the ideal setting for an event that showcases the best of the shoe industry in one of Germany's liveliest cities.

The Hamburger Schuhmusterschau (HSM) in Hamburg took place from Saturday, 15. March to Monday, 17. March 2025.