MODA x Pure Birmingham

MODA x Pure is a premier fashion fair dedicated to the world of women's clothing, shoes, jewelry, watches, and other fashion accessories. Beyond its connotation of style and elegance, the name "MODA x Pure" is synonymous with one of the UK's oldest and most prestigious fashion events. Hosted by the Hyve Group PLC, MODA graces Birmingham twice annually. Visitors and exhibitors can immerse themselves in the latest fashion trends each February at the "Spring Fair" and again in August during the "Autumn Fair." Its consistent presence makes MODA x Pure a standout event in the UK's fashion calendar. The fair is a hub of creativity, collaboration, and commerce in the fashion sector. Here, the newest shoe collections — boasting the UK's broadest range — take center stage. Additionally, attendees have the opportunity to discover a meticulously curated selection of ready-to-wear outfits, jewelry, and other accessories. One of the fair's highlights includes trend insights and exclusive content, giving a sneak peek into the forthcoming fashion season. MODA x Pure draws exhibitors from diverse corners of the fashion and design universe, cementing its role as a pivotal rendezvous for industry leaders. The event resonates with designers, buyers, retailers, and fashion aficionados, all converging in their quest for the next big thing in fashion. The venue, the renowned NEC or National Exhibition Centre, amplifies Birmingham's reputation as the UK's central exhibition locale, promising both exhibitors and attendees an exceptional experience. While Birmingham thrives on the international acclaim brought by the fair, MODA x Pure harnesses the city's cultural and economic dynamism to position itself as a top-tier fashion spectacle. All in all, MODA x Pure in Birmingham is a must-attend for fashion enthusiasts, mirroring the heartbeat of the UK's fashion scene and its global reverberations.

The MODA x Pure will take place on 4 days from Sunday, 01. February to Wednesday, 04. February 2026 in Birmingham.