Mainfrankenmesse Würzburg

The Mainfranken-Messe in Würzburg is the largest and most significant consumer and networking fair in Lower Franconia—a long-standing public event with strong regional appeal. Since its founding in 1950, it has delighted a wide audience every autumn with a blend of information, experiences, and shopping opportunities. After a pandemic-related hiatus from 2021 to 2025, the fair made a remarkable comeback under new management. It is now organized by RW Messen & Events GmbH, which brings fresh ideas while honoring the event's long-standing traditions.

The venue is the centrally located and easily accessible exhibition grounds at the Talavera in Würzburg. More than just a trade show, the Mainfranken-Messe offers a vibrant fair experience with a varied supporting program that includes live music, cooking shows, and informative talks.

As a public fair, it stands out for its thematic diversity. It targets both private visitors and small to medium-sized enterprises. Rather than focusing on a single industry, it centers on everyday life and the quality of life for people in the region—practical, relatable, and hands-on. A strong regional connection is key: many exhibitors come from Mainfranken, making the fair a platform for direct encounters, personal consultations, and regional sales.

Traditionally, the fair focuses on the areas of building, living & energy, as well as health, wellness & vitality. Visitors can find expert information and offers on topics such as construction, renovation, interior design, and energy-efficient home upgrades—from skilled trades and architecture firms to providers of modern heating systems and smart home technologies. Health-conscious attendees will discover a wide range of products and services related to prevention, fitness, nutrition, and medical advice—often in cooperation with regional clinics and professionals.

Another highlight is the culinary section. The “Genussmeile” (gourmet mile) offers a rich variety of regional specialties—from wine and cheese to sausages and spirits—showcasing Mainfranken’s culinary culture. Visitors can sample, shop, and enjoy these delights on-site in dedicated dining areas. The fair is further enriched by themes such as leisure, travel, gardening, fashion, jewelry, mobility, and digital technology. Whether it's e-bikes, travel offers, or consumer electronics—the event reflects the lifestyles and interests of its diverse audience.

Ultimately, the Mainfranken-Messe is far more than a product showcase. It is a vibrant space for experiences and encounters, attracting tens of thousands of visitors from across the region each year. With its unique blend of tradition, regional focus, entertainment, and practical support for everyday life, it remains an unparalleled platform for exchange, innovation, and personal connection. Anyone who wants to understand what drives Mainfranken meets in autumn at the Talavera—at the Mainfranken-Messe in Würzburg.

On the whole the organisers welcomed on the 9 days of the fair, from 28. September to 06. October 2019, about 100800 visitors on the Mainfrankenmesse in Würzburg.

The Mainfrankenmesse takes place biennially, and therefore for the 70th time previsibly in October 2027 in Würzburg.