Marca China Shenzhen

26. - 28. June 2024 | Private Label conference and exhibtion

The Marca - China International Private Label Fair, held annually at the Shenzhen Convention & Exhibition Centre in Shenzhen, is a leading trade fair dedicated to the wholesale and private label sector. Organized by BolognaFiere China Ltd., one of the leading trade fair organizers, it serves as a central platform for manufacturers from various industries to present their products and services to a broad audience and strengthen their presence in both the Chinese and international markets..

The fair focuses on key topics such as food, non-food items, packaging, services, beauty and personal care products, and pet products, with special emphasis on quality, sustainability, and innovation. The range of exhibits is diverse and includes fresh and preserved foods, organic products, beverages, health and hygiene products, household and leisure items, pet food, and much more. A highlight is the focus on "Made in China" products, known for their high quality and authenticity.

A highlight of the fair is the "International Private Label Selection (IPLS) Award", which recognizes outstanding new products and innovative ideas in the private label sector. Additionally, there is a special "New Consumer Products Zone" dedicated to the latest trends in private label goods from both domestic and international markets. The "E-Marca" section allows top e-commerce platforms to participate in e-commerce live streams and product selection events to explore new solutions for e-commerce marketing. Another highlight is the professional forum, where experts, retailers, and brand owners discuss the latest trends and current topics.

Exhibitors from various sectors, including food production, packaging industry, logistics, and service sector, present themselves here. The main visitors include retailers, importers, as well as national and international buyers.

Thanks to its strategically advantageous location and good accessibility by various means of transport, the fair location in Shenzhen is an ideal meeting point for professionals from all over the world. The Marca China Fair reflects the growth of the private label market and emphasizes the important role of Shenzhen and China in the international trade and industrial landscape.

Visitors and exhibitors meet for the 2nd time on the Marca China on 3 days from Wed., 26.06.2024 to Fri., 28.06.2024 in Shenzhen.

In 75 days
26.06.2024 - 28.06.2024*
Wednesday - Friday, 3 days
Trade Show Contact
Display e-mail address

professional visitors only


Year of foundation:

Local time:
19:11 h (UTC +08:00)

Fair location:

Shenzhen Convention & Exhibition Center,
Fuhua 3rd Rd., 518048 Shenzhen, Guangdong, China


for trade fair date in Shenzhen

Fair organizer
Ronbo BolognaFiere Shanghai Ltd.
401, Building 3, 600 North Shaanxi Rd.
200041 Shanghai, China
Display e-mail address
Past editions:
  • 06. - 08. June 2023

Fair location:

Shenzhen Convention & Exhibition Center,
Fuhua 3rd Rd., 518048 Shenzhen, Guangdong, China


for trade fair date in Shenzhen

Product groups: associations, care products, food, general merchandising, household articles, leisure articles, literature, private label market, …

Disclaimer: No responsibility is taken for the correctness of this information. Errors and alterations excepted! Fair dates and exhibition sites are subject to change by the respective trade fair organiser.


Upload a picture from your booth on the Marca China or other fair impressions!

Add an image

Trade show suppliers

Operational area: worldwide
Operational area: worldwide
Operational area: worldwide
Operational area: worldwide

Add a trade show supplier!


Where does the Marca China taking place?
The Marca China fair takes place in Shenzhen, at the Shenzhen Convention & Exhibition Center.

When is the Marca China taking place?
Visit the Marca China from 26. - 28. June 2024.

How often does the Marca China take place?
The Marca China takes place annually.

What kind of fair is the Marca China?
The Marca China is an exhibition for Advertising, Food and Food.