Pet Fair Asia SUPPLY Shanghai

Pet Fair Asia SUPPLY is an annual trade fair designed as a specialized B2B platform, targeting upstream suppliers and decision-makers in the international pet industry. The term “SUPPLY” in the event’s name highlights its dedicated focus on the initial stages of the value chain. The exhibition centers on the entire upstream supply chain—from the sourcing of raw materials and ingredients to innovative production and processing technologies, as well as modern solutions for packaging, logistics, and fulfillment. Organized by Pet Fair Asia Ltd., the fair provides a specialized forum for manufacturers, OEM/ODM producers, private-label providers, machine builders, packaging developers, and research and development departments.

Each year, Pet Fair Asia SUPPLY opens its doors at the Shanghai New International Expo Center (SNIEC). Shanghai, as the economic powerhouse of China, not only offers ideal logistical conditions but also exemplifies the dynamism and innovative strength of the Asian pet industry. The fair is closely linked to the established Pet Fair Asia, one of the world’s leading industry events, which sets international standards as a flagship exhibition.

The event’s concept is distinguished by its comprehensive presentation of the entire supply chain and its targeted approach to the industry’s specific requirements. The latest production and process technologies, including extruders, dosing and mixing systems, as well as automated warehousing and IIoT solutions, are key focal points. Innovative packaging concepts, sustainable materials, functional ingredients such as alternative proteins from insects or algae, pro- and prebiotics, and clean-label strategies are also featured. The portfolio is further enhanced by laboratory services, certifications, and solutions for quality and shelf-life testing. Specialized fulfillment and logistics solutions, particularly tailored to the needs of international e-commerce, complete the exhibition profile.

A distinctive feature of Pet Fair Asia SUPPLY is its accompanying forums and summits, such as the China Pet Supply Chain Forum, the Asia Pet Food Summit, and the International Pet Industry (CEO) Summit. These events provide access to current industry trends, innovations, and new business contacts.

Exhibitors come from sectors including raw material trading, machinery and plant engineering, packaging development, ingredients, quality management, research and development, as well as logistics. The trade audience consists primarily of decision-makers, purchasing managers, product developers, supply chain managers, and system integrators from the international pet industry who are seeking new partnerships, suppliers, and technologies.

The SNIEC is regarded as one of Asia’s most modern exhibition centers and is particularly easy to access thanks to its excellent connections to the international transport network, including airport, high-speed rail, and metro links. With its clear focus on the upstream stages of the pet industry value chain, Pet Fair Asia SUPPLY offers a compact overview of the latest trends and innovations and serves as the ideal platform for building efficient supply chains, modernizing processes, and establishing a global network.

The Pet Fair Asia SUPPLY will take place on 3 days from Wednesday, 20. August to Friday, 22. August 2025 in Shanghai.