Photography is a business that is used in various areas. A distinction is made between the artistic, commercial, technical, documentary and general amateur photography. Especially in the commercial sector, for example the industrial, advertising and fashion photography, the equipment and the photographer’s skill is of great importance. In the advertising and fashion photography the know-how plays a major role, as mostly it is decided on the basis of the photography, whether the presented product or service appeals to the customer and is consumed.

Operational area: Europe-wide