ProWine Hong Kong

ProWine Hong Kong is a specialized trade fair for wine and spirits and has established itself as a key business platform for the beverage industry across Asia. Held biennially at the centrally located Hong Kong Convention and Exhibition Centre (HKCEC), the event benefits from one of the world’s most modern and advanced exhibition venues, offering ideal conditions for fostering international business connections.

The fair is organized by Informa Markets, a global leader in trade show management, in collaboration with Messe Düsseldorf, the organizer of the original ProWein in Germany. This partnership combines deep market expertise with extensive international event experience to create a trade fair format precisely tailored to the needs of the Asian wine and spirits sector. As part of HOFEX – Asia’s leading food and hospitality trade show – ProWine Hong Kong attracts a broader audience and leverages synergies with related industries.

At the heart of the exhibition are the latest developments in the global wine and spirits markets, with a strong focus on innovation, sustainability, and evolving consumer behavior. Under the guiding theme “Discover the Taste of Tomorrow,” the fair highlights trends such as premiumization, alcohol-free and low-alcohol products, health-conscious consumption, and technological advancements. Sustainability and alternative production methods play a central role. Feature areas such as ProSpirits and ProWein Zero showcase over 400 carefully curated products from around the world, reflecting the growing demand for innovative spirits and alcohol-free alternatives.

A key highlight of the event is the three-day Business Forum, which addresses pressing industry topics including the use of artificial intelligence in wine marketing, the targeting of new consumer groups, and the impact of climate change on viticulture. The program is enriched by exclusive masterclasses led by internationally recognized experts, offering practical insights into market trends and sensory developments. Additionally, the ProWein Business Report – developed in collaboration with Geisenheim University – provides in-depth market data, for the first time with a special focus on the Asian market.

ProWine Hong Kong presents a diverse and international offering that spans all relevant product segments, including red, white, and rosé wines, sparkling wines, dessert wines, as well as spirits, sake, craft beer, and cider. The fair also features organic wines, vegan options, and regional specialties from countries such as China and Japan. Complementing the product range are industry-specific services such as training, professional literature, design solutions, and consulting. Exhibitors hail from both established wine regions and emerging wine-producing countries, addressing trade professionals from retail, gastronomy, hospitality, and import/export sectors.

As part of the global ProWein network – with events in Düsseldorf, São Paulo, Mumbai, and Shanghai – ProWine Hong Kong aims to foster regional connections within the international wine and spirits industry. Hong Kong, one of Asia’s most important trade hubs with an open customs system and a thriving import market, offers a particularly dynamic setting for this concept.

With its blend of international quality, regional focus, and integration into HOFEX, ProWine Hong Kong provides an exceptional platform for networking, business development, and discovering the innovations shaping the future of the wine and spirits industry. Conveniently connected to public transport and easily accessible from the international airport, the Hong Kong Convention and Exhibition Centre offers the perfect location for a fair that actively helps shape the industry's future.

The ProWine in Hong Kong took place from Wednesday, 14. May to Friday, 16. May 2025.